Case Studies
Real engagements. Real outcomes.
These are anonymised accounts of real GTM work. I share what broke, what we changed, and what I'd do differently.
Series BPositioningAIProduct-Market Fit
When the product became AI-native but the messaging stayed legacy
Series B B2B workflow automation (anonymised)
+60%Sales effectiveness improvement
−2 monthsCVR (3 → 1 month)
+$3.4MNew revenue streams from repositioned offering
Series BB2B SaaSPositioning Overhaul
How a $40M ARR company stopped growing
Series B workflow SaaS (anonymised)
+34%Demo-to-close conversion rate
−22%Average sales cycle length
2.1×Average ACV on new enterprise logos